![]() ![]() However, a new crop of direct-to-consumer spice and condiment companies online makes it easier for people to know where their spices come from and who is growing them. Back then, it was the whole rest of the world. Now, it’s a few strands of saffron that you stir into your risotto when you’re feeling fancy or a pinch of dusty pre-ground cinnamon (or, more likely, cassia) from Sri Lanka or maybe Indonesia, in morning oatmeal. Over a thousand years ago, merchants from Europe, the Middle East and Asia sailed perilously across oceans for years at a time in the pursuit of exotic dried bark, leaves and seeds.Īlong these routes, the early global economy was formed, and different cultures adopted new technologies, religions, and flavors. When you’re walking down a baking goods aisle in a supermarket with its rows and rows of identically labelled bottles, it’s hard to remember just how deeply spices shaped our global history. Think a bottle of hot sauce can’t be political? That a jar of spices can’t tell the story of someone’s life? That a line of seasonings can’t take down the patriarchy and unpack the history of colonialism? Then you haven’t met this generation of DTC spice traders.
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